PR can be used as a tactic to communicate information at key times or as part of a strategy to build brand awareness over time. We can work with you on project-by-project PR, or provide an on-going service. |
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Product launches, press conferences, sponsorship deals, etc. achieve more impact with PR coverage, but do require a great deal of additional work.
M+ can produce press material, styled for editorial acceptance including: |
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| Benefits to end users | | |
| Differentiating features | | |
| Technical specifications | | |
| Corporate background | |
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Good photography is essential for good coverage. We can manage
photography and use digital photo manipulation to create a dynamic image. Creation
of generic branded concept schematics also achieves excellent coverage. |
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M+ will research the media to ensure that information is sent to a list of
relevant publications for maximum impact and cost effectiveness. |
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The release is then printed onto your press paper or letterhead
and sent with the photo in personally addressed envelopes and posted.
The release is also sent electronically via e-mail and stored in the M+ client
media library for future requests.
M+ also recommend that you store all press releases on your own web site. |
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Key benefits of PR: |
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| Raise company or brand profile | | |
| Warm up the sales environment and influence customer perceptions | | |
| Publication of articles, case studies and news items will build credibility as a preferred supplier | | |
| Helps penetration of new markets | | |
| Reinforce status in key market sectors | |
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Start-up activities include: |
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| Establish lines of communication between M+ and your sales, marketing and technical
personnel to generate a regular flow of information | | |
| Identify key issues of media interest | | |
| Develop a corporate background release | | |
| Build a prioritised media list | | |
| Search media features list for opportunities | | |
| Plan future activity, based around key points in your calendar | | |
| Formalise contact with editors and journalists in your target media | | |
| Programme development and on-going activity | |
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| M+ understand the media and what they are looking for in a news or product release. | | |
| M+ are experienced at writing releases on highly technical products in a way that the press can digest and edit for their publications. | | |
| M+ can arrange press conferences, product launches | | |
| M+ can develop added value products that will bring the press to you. | |
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