The Marketecture programme can be tailored to meet your needs and ranges from a full business review, to a communications appraisal, with much depending on the size of your company and areas identified as priorities. The Marketecture process is designed to help you appraise your current position, identify strategies for growth and then provide an implementation plan. Once completed, M+ can then manage the implementation process for you under our Team programme, or hand over to your internal marketing department. Projects that you may consider for Marketecture include: Channels: Analysis of routes to market and alternative options Products: Competitive and profitability analysis of products, services and brands Brand: How your brand is perceived and how it works across the company, its collateral and products Communications: Optimise the mix of communication channels for better response CRM System: Core information on customers, buying patterns with data mining for new opportunities The Marketecture process will start with an audit of your company using a proven review system covering the following areas: Company profile Business structure Products, services and brands SWOT analysis Target audiences Channels / Routes to market The sales process Market communications Market challenges Competition Resources and capabilities Key objectives A Marketecture report will be produced that defines our recommendations and includes: Background Objectives Strategy and tactics Time scales Budgets Implementation plan Management and reporting procedure Monitoring and evaluation process